The
IT industry is suffering from a marked slowdown in IT replacement
cycles, particularly among PC users. All over the world, people
seem to be united in a grim determination to sweat their technology
assets until they drop.
The roots of this phenomenon
go back to the spike in IT purchasing in 1999, when the Y2K
problem let many companies to spend more on IT and replace
systems earlier than planned.
To compensate many extended
their write-off period on these systems to four years or more,
and are now stuck with slow machines that still run Microsoft
Windows 98 or even 95. They're missing out on the benefits
of today's productivity and collaboration tools because of
a four-year-old financial decision.
What these users probably
don't realise is that these machines are still costing them
money through the write down of that initial capital investment.
It's not perceived as such,
because it doesn't affect cash flow, but depreciation of ageing
equipment is a real cost to their business. Moreover, the
falling cost of equipment means that the book value of even
a three year old PC compares unfavourably to the current price
of a brand new model.
When
all costs are taken into account, users who are suffering
with these older, slower machines may not even be saving money.
HP, together with Microsoft
and Intel, realised that there was a need, not just to educate
the market about this, but to make it really easy for customers
to replace their old equipment.
Together they created Clearway,
a programme which not only allows customers to understand
the true cost of their existing IT investment, but also offers
a simple and compelling financial package which replaces old
equipment with new at little or no additional cost.
There are two elements to
Clearway.
The first is a subsidy from
HP, Microsoft and Intel to buy back the old equipment from
the customer at its current residual book value.
The second is to provide the
new equipment on a monthly lease which translates the capital
investment into a simple monthly payment, with all the tax
advantages that entails.
In many cases, and particularly
with equipment purchased in 1999 or 2000, this payment is
on a par with the cost of writing down the old equipment.
Many customers
are currently thinking of replacing a desktop with a notebook,
or upgrading from a notebook to a tablet.
They'd like to explore the
advantages of new technologies like broadband and wireless,
but don't think they can afford to do this until their exiting
system reaches the end of the line.
With Clearway, it actually
pays users to bring forward their replacement, because the
book value and consequent cash back is bigger. Once users
realise that they can have access to the new technology they
want now, without making a massive capital investment or ramping
up revenue costs the argument about whether or not to upgrade
becomes something of a 'no-brainer'.
David Smith,
UK & Ireland SMB Manager, Hewlett Packard
For further information on
HP Clearway contact Susanne or Paul on 0845 1 30 40 60
(local rates apply) or email us at finance@readycrest.co.uk